Resources / Use Cases

Cart Recovery with AI Agents.

Re-engage abandoned shoppers across SMS, WhatsApp, and email with personalised offers based on cart contents and shopper history.

use case · MEVA workflow STEPS Detect signal Load context Reason Act Resolve Write back WF A workflow, end to end From trigger to resolution, automatically → MEVA: detects, decides, acts, and logs TR Trigger detected Cart, ticket, or signal fires DN Done end to end No human handoff needed MEVA WORKFLOW STATE → Full customer context loaded → Action taken in your systems → Outcome written back to CRM

The problem

Cart abandonment hits 70%. The standard recovery email converts 1–2 of every 100 attempts. Three reasons most cart recovery fails:

Wrong channel

Shoppers don't read promo emails. They read DMs and SMS.

Wrong timing

The 24-hour reminder fires after the shopper has already bought elsewhere.

Wrong message

Generic 10% off code. No context about what's in the cart or why they hesitated.

The Ephanti approach

Conversational cart recovery: on the channel the shopper uses, with the offer the shopper needs, at the moment that converts.

How it works

  1. Trigger. Cart abandoned ≥30 minutes; shopper has opted into conversational comms.
  2. Decide channel. Cart Recovery Agent picks SMS, WhatsApp, or email based on prior engagement.
  3. Send. Personalised first message: references the actual cart items, not "your cart."
  4. Converse. If shopper replies: sizing question, comparison ask, hesitation, agent handles it conversationally.
  5. Convert. Agent shares one-tap checkout link with appropriate offer (if needed).
  6. Log. Order syncs to Shopify; conversation logs to Zendesk; attribution credited.

A real scenario

A shopper on Shopify abandons a $180 cart at 8pm Tuesday. At 8:30pm, the Cart Recovery Agent sends a WhatsApp: "Hi! Saw you were looking at the red Air Max in size 9, they sell out fast. Free shipping on orders over $150, interested?" The shopper replies asking about returns. Agent answers, shares a one-tap checkout link. Sale closes at 8:42pm. Total agent time: 14 seconds across the back-and-forth. Total human time: 0.

Outcomes

30%
Cart recovery lift
8 min
Median response time
0
Human agent hours
3 channels
SMS · WhatsApp · email

Where this use case applies

FAQs

How is this different from a Klaviyo cart recovery flow?

Klaviyo sends a scheduled email blast. Ephanti runs a real-time, multi-channel conversation. The agent can answer the shopper's questions, not just remind them.

Does it work with Shopify out of the box?

Yes. Pre-built integration to Shopify and Shopify Plus. Most customers go live in under 7 days.

What about GDPR / opt-in?

Only shoppers who've opted into conversational comms get re-engaged. Opt-out is one-click. Full audit trail of consent.

Can I customise the offer logic?

Yes. Configure offers by cart value, item category, margin, shopper tier, recency, etc. Defaults work for most teams; advanced configuration in Pro tier.

See cart recovery on your store.

Book a demo and we'll walk through Cart Recovery on your real Shopify data.

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