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Campaigns, Product Brief.

Multi-channel campaign creation, audience segmentation, AI-personalised messaging, scheduling, and A/B testing, all from one platform, across every channel your customers use.

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What Campaigns does

Ephanti Campaigns lets you build, schedule, and send personalised multi-channel campaigns, without a separate email platform, SMS tool, or WhatsApp provider.

Where traditional campaign tools send the same message to a list, Ephanti Campaigns assembles a unique message per recipient at send time: drawing on their history from your CRM, commerce platform, or PMS. Every campaign runs across the channels your customers actually use, with channel fallback logic built in.

Campaigns are part of the Acquire and Retain & Expand Solutions. They run on MEVA, so every campaign has the same customer context that your support and sales agents do.

How it works

Five steps from brief to sent.

1. Define audience

Build a segment from live CRM, commerce, or PMS data. No CSV. Segments refresh at send time.

2. Write once

Write the message template. AI personalises per recipient at send: name, product, history, language.

3. Schedule

Set send time, timezone, frequency cap, and channel priority. Recurring campaigns auto-refresh the audience.

4. Send & test

Send across SMS, WhatsApp, email, and social. A/B test variants automatically. Best performer wins.

Key capabilities

Multi-channel campaigns: SMS, WhatsApp, email, Instagram DM, Facebook Messenger, TikTok DM
Live audience segmentation from CRM, commerce, PMS, or donor CRM data, no manual uploads
AI message personalisation per recipient at send time: name, history, language, channel tone
Send-time optimisation, per-recipient best-time prediction
A/B and multivariate testing: subject lines, copy, channel, send time
Recurring campaigns with auto-refreshing audiences
Triggered campaigns, event-driven sends based on customer actions
Frequency caps and opt-out management: per channel, per customer
Campaign analytics: delivery, open, click, conversion, revenue attribution
Channel fallback logic: if WhatsApp fails, fall back to SMS

Configuration options

Channel selection per campaign (any combination of supported channels)
Sender ID and branding per channel
Frequency caps: global, per campaign, per customer
Timezone-aware scheduling
Opt-out and consent management per region and channel
Conversion window and attribution model (first touch, last touch, linear)
Segment refresh cadence for recurring campaigns

Tier availability

Capability	Starter	Pro	Enterprise
Campaign builder	✓	✓	✓
Channels (SMS, email, WhatsApp)	✓	✓	✓
Social DM channels	,	✓	✓
A/B testing	Limited	✓	✓
Multivariate testing	,	,	✓
Triggered campaigns	,	✓	✓
Send-time optimisation	,	✓	✓
Custom attribution models	,	,	✓

FAQs

What channels can I run campaigns on? ⌄

SMS, WhatsApp, email, Instagram DM, Facebook Messenger, TikTok DM, LinkedIn DM, and web chat. Channel mix is configurable per campaign.

How does audience segmentation work? ⌄

Segments are built from your connected systems of record: CRM fields, purchase history, product usage, stay history, giving history, in real time. No manual CSV uploads required. Recurring campaigns auto-refresh the segment at each send.

Does Ephanti support A/B testing? ⌄

Yes. A/B testing is available on subject lines, message copy, send time, and channel. Pro and Enterprise tiers include multivariate testing across more than two variants.

How is this different from Klaviyo or Mailchimp? ⌄

Those platforms are email-first with SMS bolt-ons. Ephanti Campaigns is channel-native: the same campaign can run across WhatsApp, SMS, and Instagram DM simultaneously. Critically, message personalisation draws on your live systems of record at send time, not a synced contact list that may be hours stale.