Solution · Social

Every channel. One AI workspace.

All your channels, content, and conversations in one MEVA-powered workspace: content created from raw video, an intelligent unified workspace, reputation management, and social routed into commerce, service, and CRM.

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What's different about Ephanti for social

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One workspace for every network

No more a dozen logins and content reformatted by hand. Every channel, every conversation, and every piece of content lives in one MEVA-powered workspace, with the comments and DMs ready to buy or escalate surfaced automatically, not lost in the scroll.

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Content made once, native everywhere

From raw video, audio, or a note, MEVA generates on-brand, platform-native variants for 12+ networks, with approval flows before anything goes live.

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Social wired into the business

DMs, comments, and reviews become leads, checkouts, and tickets, routed into commerce, support, and your CRM, instead of dying on the platform.

How it works

Four connected steps, from first signal to routed outcome.

Step 1

Listen across every channel

Comments, DMs, reviews, and mentions from 12+ networks arrive in one intelligent inbox. MEVA classifies intent and flags the conversations ready to buy, escalate, or respond, so nothing slips through.

Unified social inbox showing DMs, comments, reviews, and mentions from 12+ networks in one queue

Step 2

Create and publish once

Drop in raw video, audio, or a note and MEVA produces platform-native variants for every channel, optimised for tone, format, and timing, through your approval workflow.

Content studio turning one raw video into platform-native posts published across 12+ networks

Step 3

Engage and convert in-channel

MEVA replies, qualifies, and converts in the channel the customer is already in: answering a product question, sharing a one-tap checkout, or booking the sale, without forcing them anywhere else.

An Instagram DM converted to a one-tap checkout inside the channel

Step 4

Route into the business

Every social outcome flows to the right system: leads to the CRM, orders to commerce, tickets to support, so social stops being a silo and becomes part of the pipeline.

Social conversations routed into commerce, support, and CRM systems

Six social capabilities

Ephanti Social brings every channel, every conversation, and every piece of content into one MEVA-powered workspace, and routes the moments that matter into the rest of the business.

Intelligent content studio

Turn raw video, audio, or notes into ready-to-post content for every network: MEVA optimises tone, format, and brand voice across 12+ platforms.

Advanced scheduling & publishing

MEVA recommends optimal post times; collaborative calendars and approval flows keep every channel on-brand and on-schedule.

Unified social inbox

Every comment, DM, review, and mention in one intelligent inbox, smartly routed and flagged by MEVA.

Cross-platform analytics

Track engagement, ROI, and audience trends across every network, with actionable insight on what to do next.

Review & reputation management

Centralised review monitoring, sentiment alerts, and on-brand response suggestions across Google Business Profile and review sites.

Social-to-commerce & CRM routing

Turn DMs and comments into qualified leads, checkouts, and service tickets: routed into commerce, support, and your CRM.

A day in the life of a social media manager

Same role, same hours, two very different days.

Before EphantiWith Ephanti

Scan every platform by hand for mentions and comments

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Open a real-time feed of brand mentions and intent signals, every channel

Reformat and post the same content five times for five platforms

→

Publish once; AI tailors a native variant for each platform

Let DMs pile up, and miss the ones that were ready to buy

→

Every DM answered, qualified, or converted in real time

Forward shopper DMs to the e-commerce team, lose the sale in the handoff

→

Social conversations convert to checkout in-channel, order synced to your stack

End the week with reviews unanswered across Google and TripAdvisor

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Reviews answered at scale, on-brand, with policy guardrails

One moment from that day, A shopper DMs your brand on Instagram asking about a red sneaker in size 9. The Engage Across Channels agent confirms in-stock, sends a sizing guide, shares a one-tap checkout link, and books the sale, all inside Instagram. The payment lands in Shopify; the order syncs to your fulfillment platform.

How Ephanti compares

Where Ephanti covers ground that point tools handle separately.

Capability	Sprout Social	Hootsuite	Sprinklr	Ephanti
Scheduling and publishing	Yes	Yes	Yes	Yes, AI-optimised timing
AI content from raw video	No	No	Limited	Native variants for 12+ networks
Conversational engagement and qualification	Inbox replies	Inbox replies	Rules-based	Reasoning agents, in-channel
Social-to-commerce checkout	No	No	No	One-tap checkout in the DM
Routing into CRM, commerce, and support	CRM sync only	Limited	Enterprise add-on	Leads, orders, and tickets routed
Review and reputation management	Yes	Add-on	Yes	Monitoring plus on-brand AI responses

What this replaces

Most customers consolidate 3–5 point tools into one Industry Solution that activates Social.

Replaces: Sprout Social engagement features · Hootsuite · standalone social listening tool · agency social management

Social in your industry

How social activates inside each Industry Solution.

E-Commerce

Turn Instagram and TikTok DMs into checkouts, recover carts, and run conversational commerce in social.

Hospitality

Answer guest DMs and respond to TripAdvisor and Booking.com reviews on brand, at scale.

B2B SaaS

Engage and qualify inbound from LinkedIn and X, then route sales-ready leads to the right AE.

Nonprofits

Mobilise supporters, steward donors, and grow advocacy across social, tied to your CRM.

Frequently Asked Questions

Common questions about Ephanti's channel engagement capabilities

Does this replace Sprout Social or Hootsuite?

For most teams, Ephanti replaces engagement and posting. Some keep Sprout for analytics dashboards and use Ephanti for the agent layer.

How does social commerce work?

A customer DMs your brand asking about a product. Ephanti confirms it is in stock, shares a one-tap checkout link, and books the sale inside the social channel. Payment lands in your commerce stack and the order syncs to fulfilment.

Can it respond to Booking.com or TripAdvisor reviews?

Yes, for Hospitality customers. Pre-tuned tone and policy guardrails for review responses.

Which networks does it support?

Instagram, Facebook and Messenger, TikTok, X, LinkedIn, YouTube, WhatsApp, Google Business Profile, and major review sites, with more added regularly.

How does content creation from raw video work?

You provide a raw clip, audio, or notes. MEVA edits and reframes it into platform-native variants, writes captions in your brand voice, and suggests optimal posting times, all routed through your approval workflow before publishing.