How can Ephanti enable WhatsApp channel for your customers and teams to engage intently?
We get this question all the time: If you’re using the WhatsApp Business app, why should you consider using the API?
For starters, the WhatsApp Business app allows you to use WhatsApp with one user on one device.
With the WhatsApp Business API, you can use WhatsApp with multiple users on multiple devices.
And there are many more reasons for businesses to make the switch.
Let’s take a closer look at the WhatsApp Business app first. Since you can only use the app with one user on one device, it is mainly used by small operations. You can send an unlimited number of messages with no restrictions. Just like a regular WhatsApp account. The WhatsApp also allows you to use built-in features, with which you can automate your conversations.
For example: Quick reply, away messages and greetings. You can start chatting right after you downloaded the app.
Now, let’s head over to the WhatsApp Business API. The API was developed for medium to large businesses. It doesn’t have a user interface, so you have to connect it to an omnichannel communication platform, such as Ephanti.
This directly allows you to use more extensive automation tools for your WhatsApp conversations.
Using quick replies, you can automatically answer frequently asked questions without delay.
You can use auto-replies to always provide your customers with an answer, even outside of business hours.
Design your conversational flow to help answer frequently asked questions and redirect customers to the right agent, if needed. Set up rules to automatically identify your customers’ intents and forward them to the right team or agent. Ephanti’s solution can automate workflows connecting your backend systems to provide instant value to your customers, enabling conversational self-service 24×7.
When you receive a message, there’s a timeframe of 24 hours in which you can respond to it without limitations. After this, you can only send templated messages that need to be approved by WhatsApp. These templated messages could vary from promotional offers to personalized engagement.
Do you want to bring the conversations with your customers to the next level? Then it might be time to shift from the WhatsApp Business app to the API.
Ephanti can help you get started.
