Revolutionize Product Discovery with Ephanti’s Omnichannel AI
Transform how customers find and purchase products—without ever leaving the conversation
Have you ever messaged a brand hoping to find a product, only to be bounced out to their website, clicking through endless links, and eventually giving up?
You’re not alone—and neither are your customers.
In today’s digital world, shoppers expect convenience. If finding a product feels like a chore, they’ll abandon the journey. Worse, they might head straight to a competitor who offers a more seamless experience.
At Ephanti, we believe there’s a better way. Our omnichannel AI-powered platform brings your product discovery journey into the very conversations your customers are already having—on WhatsApp, Facebook Messenger, SMS, and more. No switching apps, no unnecessary clicks, no drop-offs.
Let’s explore how Ephanti is redefining how modern brands help customers discover—and fall in love with—their products.
What Is Product Discovery?
Product discovery is the process of helping customers find the right item, even when they’re not sure what they’re looking for. Unlike traditional search, which relies on specific keywords or item names, discovery meets the customer where they are—often with vague or conversational queries.
Ephanti takes this a step further. We embed this discovery process into messaging channels—creating an uninterrupted, intuitive shopping journey from start to finish.
Imagine this: A customer starts chatting on WhatsApp asking, “What should I pack for a beach vacation?” Instead of redirecting them to a website, Ephanti’s AI responds with curated product suggestions, all within the chat. From casual wear to sandals and sunscreen—it’s all right there, beautifully presented.
Product Discovery vs. Product Search
These terms often get used interchangeably, but there’s a critical difference:
| Product Search | Product Discovery |
|---|---|
| Customers know what they want | Indirect prompts like “something casual for travel” |
| Customers are exploring options | Works best with precise terms |
| Direct queries like “black sneakers size 8” | Works best with intuitive guidance and AI help |
Product Search:
Customers know what they want
Customers are exploring options
Direct queries like “black sneakers size 8”
Product Discovery:
Indirect prompts like “something casual for travel”
Works best with precise terms
Works best with intuitive guidance and AI help
Ephanti supports both, but our real strength lies in turning vague messages into personalized, relevant product suggestions—instantly.
How Ephanti Elevates Product Discovery
Here’s how we help you convert conversations into conversions:
1. AI-Powered Product Search in Natural Language
Our smart AI understands more than keywords. It interprets intent, emotion, and context to guide customers to the right product.
- Understands typos & slang: Searching for “snekers” still shows sneakers. “Blue jeans”? Might match “denim pants.”
- Multi-language support: Engage customers globally. Whether your shopper types in Spanish, French, or Hinglish, Ephanti responds fluently.
- Smart ranking: Popular and high-converting items appear first—tailored to what each customer is most likely to buy.
2. Effortless Category Browsing—Inside the Chat
Forget clunky menus or technical filters. Ephanti lets your customers:
- Browse categories with plain language: (“Show me gifts under $50”).
- Apply filters on the fly (color, size, brand) using tap-friendly buttons.
- Stay oriented with conversational breadcrumbs that track their discovery journey—keeping things smooth, not overwhelming.
3. Personalized Recommendations That Feel Human
Ephanti goes beyond “customers also bought.”
- Remembers past interests:If someone browsed sandals last week, we’ll show updated styles when they return.
- Offers trending items based on real-time engagement and customer profiles.
- Recommends in context Talking about winter holidays? Expect cozy sweaters and ski gear suggestions to surface—without being asked.
4. Rich, Interactive Product Displays in Chat
Showcase your products like never before—right inside the messaging thread:
- Media-rich galleries Crisp images, multiple angles, zoom support, even embedded video.
- Quick-scan descriptionsKey highlights formatted for mobile reading—clear, digestible, decision-friendly.
- Social proof in-line Real reviews and star ratings appear where they matter most—when customers are deciding.
- Cross-sell suggestions Naturally woven into the conversation to boost cart size—without feeling pushy.
5. Seamless, Lightning-Fast Experience Across All Channels
No matter where your customer chats, the experience stays consistent and instant:
- Fast media delivery Images and videos load instantly—no spinning wheels.
- Minimal friction:Every interaction is designed for speed and simplicity.
- Built to scaleWhether you serve 100 customers or 100,000, our enterprise-grade platform delivers consistent performance—even during peak times.
Key Takeaways
Here’s what makes Ephanti’s omnichannel product discovery solution a game-changer:
✅ Frictionless shopping inside WhatsApp, Messenger, SMS, and more.
✅ Intelligent search that understands natural language, typos, and customer intent.
✅ Conversational navigation that’s intuitive, fast, and friendly.
✅ Hyper-personalized suggestions that keep customers coming back.
✅ Media-rich product displays that drive faster purchase decisions.
✅ Fast, responsive design that keeps engagement high and bounce rates low.
Ready to Transform Your Customer Experience?
In a world where attention spans are short and loyalty is earned with every interaction, your product discovery process can’t be an afterthought. With Ephanti, you're not just making it easier for customers to find products—you’re making it delightful.
Get in touch today to explore how Ephanti can modernize your lead generation, guest management, and campaign execution across WhatsApp, Apple Messages for Business, and more.
WhatsApp message at +1-510-465-1131 or Ephanti Apple Business Message
