Transforming Business Functions with Ephanti & WhatsApp Business API

Marketing Excellence

• Intelligent Campaign Orchestration: Create multi-step marketing journeys that respond to customer behavior in real-time, with Ephanti’s AI analyzing interaction patterns to optimize engagement timing and content.
• Segmentation & Personalization: Leverage Ephanti’s customer data platform to slice your audience into micro-segments based on behavior, purchase history, and preferences for hyper-personalized messaging.
• Rich Media Engagement: Deploy compelling multimedia campaigns with carousel product displays, video tutorials, and interactive voice messages that cut through digital noise.
• Performance Analytics: Track conversion rates, engagement metrics, and ROI with Ephanti’s comprehensive analytics dashboard to continuously refine your WhatsApp marketing strategy.
• Automated Re-engagement: Recover lost opportunities with intelligent re-engagement workflows that recognize abandonment patterns and deliver perfectly timed incentives.

Conversational Sales

• AI-Powered Product Discovery: Ephanti’s natural language understanding helps customers describe what they’re looking for in their own words, with the platform intelligently recommending relevant products.
• Virtual Shopping Assistants: Deploy personal shopper bots that guide customers through your catalog with size recommendations, style advice, and complementary product suggestions.
• Real-time Inventory Visibility: Connect your inventory management system to provide accurate stock information and suggest alternatives for out-of-stock items automatically.
• Dynamic Pricing & Promotions: Automatically apply relevant discounts, bundle offers, or loyalty rewards during the conversation based on customer eligibility.
• Sales Agent Augmentation: Empower human sales agents with AI assistance that provides product information, customer history, and suggested responses to complex queries.

Seamless Commerce

• Integrated Shopping Cart: Enable customers to browse, select, and purchase products without leaving WhatsApp, with Ephanti’s secure payment gateway integration processing transactions safely.
• Flexible Payment Options: Support multiple payment methods including digital wallets, credit cards, and buy-now-pay-later services through WhatsApp’s secure ecosystem.
• Order Management: Connect your order management system to automatically generate and send confirmations, processing updates, and shipping notifications.
• Dynamic Upsell & Cross-sell: Intelligently recommend complementary products or upgrades based on cart contents and customer history at the optimal moment in the purchase journey.
• Frictionless Checkout: Streamline the purchase process with stored preferences, delivery addresses, and payment information for returning customers.

Customer Support Excellence

• Intelligent Ticket Routing: Automatically categorize and prioritize incoming customer queries, routing them to the appropriate department or specialist based on intent detection.
• Self-learning Knowledge Base: Ephanti’s AI continuously analyzes customer interactions to identify common issues and automatically expands its knowledge base to improve response accuracy.
• Sentiment Analysis: Detect customer frustration or urgency in real-time, automatically escalating to human agents when emotional signals indicate the need for personal attention.
• Visual Support Tools: Enable image and video sharing to help customers demonstrate issues more effectively, with AI assistance identifying problems from visual content.
• Seamless Agent Handover: When automation reaches its limits, transfer conversations to human agents with complete context preservation and suggested response templates.

AI-Driven Self-Service

• Contextual FAQ Resolution: Move beyond static FAQ responses with Ephanti’s contextual understanding that delivers relevant information based on the customer’s specific situation.
• Guided Troubleshooting: Walk customers through step-by-step troubleshooting processes with interactive decision trees that adapt based on customer responses.
• Account Management: Enable secure self-service for account updates, subscription management, and preference changes with biometric or OTP verification.
• Natural Language Form Filling: Transform tedious forms into conversational exchanges where Ephanti’s AI extracts and validates information from natural dialogue.
• Predictive Service: Anticipate customer needs based on usage patterns and proactively offer relevant self-service options before issues arise.

Operational Workflow Integration

• CRM Synchronization: Automatically update customer records in your CRM system with interaction history, preferences, and support issues identified through WhatsApp conversations.
• Business System Connectivity: Link WhatsApp communication with your ERP, inventory, logistics, and other enterprise systems for end-to-end process automation.
• Custom Workflow Triggers: Configure business rules that initiate specific workflows based on customer messages, such as refund processing, appointment scheduling, or account changes.
• Compliance & Documentation: Automatically generate and store compliance documentation from WhatsApp interactions, with Ephanti ensuring regulatory requirements are met.
• Process Analytics: Identify bottlenecks in customer journeys and operational workflows with Ephanti’s process mining capabilities to continuously optimize efficiency.