If your customer engagement still relies on external forms, you might be missing out on a far more seamless—and effective—approach.
Ask yourself:
👉 After someone messages your business on WhatsApp, Apple Messages, or web chat, do you send them a link to fill out a form?
👉 Are you using a simple bot that collects data but struggles to integrate with your CRM or marketing stack?
These workflows might look automated from the outside, but underneath, they often create more friction than value:
❌ Customers have to leave the messaging app—disrupting the flow
❌ Many never complete the form at all
❌ Data ends up scattered across tools and touchpoints
❌ Tracking leads and conversions is difficult in real time
Messaging Is the New Front Desk—But Are You Using It Fully?
Messaging platforms like WhatsApp, Apple Messages for Business, and web chat have become primary contact points for brands. They’re fast, intuitive, and customer-friendly. Yet many businesses still rely on disconnected processes and outdated tools to collect information. That’s where Conversational Flows change the game.
What Are Conversational Flows?
Conversational Flows are interactive, AI-powered experiences where a conversational agent engages users directly within their preferred messaging app—like WhatsApp or Apple Messages for Business. Instead of sending static forms, businesses can guide each user through a personalized, dynamic conversation that collects the necessary inputs—right inside the chat—creating a smooth, context-aware experience without redirecting them elsewhere.
Your customers can:
- Book a spa treatment or dining reservation
- Submit preferences or service requests
- Register for events or tours
- Take short surveys or feedback prompts
- Check-in or pre-fill arrival details
All within the same conversation.
With Ephanti’s intelligent orchestration, these flows are dynamic, responsive, and personalized across every touchpoint—from WhatsApp to web chat.
Forms vs. Flows: Why Messaging-First Wins
| Feature | Google Forms or Traditional Forms | Ephanti Conversational Flows |
|---|---|---|
| User experience | Opens in browser, breaks momentum | Fully in-chat, no need to leave |
| Channel compatibility | Often single-use (e.g., email only) | WhatsApp, Apple, web, SMS, and more |
| Completion rate | High drop-off | Higher conversions via chat continuity |
| Integration | Manual or third-party | Natively built into Ephanti |
| Campaign tracking | Often siloed | Unified tracking across all platforms |
| Personalization | Limited | AI-driven and dynamic |
| Channel switching | Data often lost | Session continuity maintained |
- User experience: Opens in browser, breaks momentum | Fully in-chat, no need to leave
- Channel compatibility: Often single-use (e.g., email only) | WhatsApp, Apple, web, SMS, and more
- Completion rate: High drop-off | Higher conversions via chat continuity
- Integration: Manual or third-party | Natively built into Ephanti
- Campaign tracking: Often siloed | Unified tracking across all platforms
- Personalization: Limited | AI-driven and dynamic (API)
- Channel switching: Data often lost | Session continuity maintained
Proof of Concept: A Luxury Resort Enhances Guest Engagement
Recently, a luxury resort partnered with Ephanti to explore how Conversational Flows could elevate their guest experience.
The team ran a proof of concept (PoC) to test how real-time, in-chat flows could simplify common customer touchpoints like spa bookings, activity sign-ups, and concierge requests.
They deployed flows across WhatsApp, Apple Messages for Business, and their website’s live chat to allow guests to submit preferences and complete mini-registration steps—without leaving the messaging experience.
Key outcomes from the PoC included:
- A 3–5x improvement in response rates over Google Forms or Traditional web forms
- Notable uptick in completion rates for service requests handled in-chat
- Reduced follow-up time from guest services for incomplete forms
- Over 40% of guests switched channels mid-conversation and were still guided through the full process without losing context
Even though the test was limited in scope, it gave the resort strong insights into how messaging-led experiences can improve service quality, conversion, and brand perception.
Why Businesses Choose Ephanti
We’re not claiming that all forms are outdated. But if you’re trying to:
- Increase guest or customer engagement in real time
- Convert ad clicks into actionable leads
- Collect structured data smoothly across platforms
- Personalize journeys based on live user behavior
- Create brand-consistent experiences from chat to CRM
…then Ephanti’s Conversational Flows can take you far beyond the limits of static forms.
With Ephanti, You Can:
- 💬 Guide users with intelligent, in-conversation forms
- 📱 Meet customers on their preferred platform—WhatsApp, Apple Messages, Instagram, web chat, SMS, and more
- 🧠 Personalize flows using real-time AI insights
- ⚙️ Sync responses automatically with your CRM and backend tools
- 📊 Track every user interaction and conversion across campaigns
- 🔄 Replace Google Forms, Typeform, and similar tools with smarter chat-based experiences
All of this—without writing a single line of code.
The Smart Way to Collect Info? Keep It in the Chat
Customers are already reaching out via chat. They want quick, convenient, and frictionless responses.
Why make them jump through hoops or open a separate link?
Ephanti’s Conversational Flows make it easy to:
- Book appointments
- Register for events
- Answer questions
- Complete service requests
- Convert interest into action
Right there, inside the messaging window.
Ready to Try Conversational Flows for Your Brand?
Whether you're in hospitality, retail, services, or beyond, Ephanti helps you turn conversations into conversions—without losing context or slowing things down.
No redirects. No drop-offs.
Just natural, intelligent, and branded conversations that work.
Get in touch today to explore how Ephanti can modernize your lead generation, guest management, and campaign execution across WhatsApp, Apple Messages for Business, and more. WhatsApp message at +1-510-465-1131 or Ephanti Apple Business Message
